Laurel began her career as a healthcare executive in west Michigan. After 17 years, she left the healthcare industry to attend law school and launch two successful businesses. Since February 2020, she has helped over 100 companies implement the Entrepreneurial Operating System (EOS), used by more than 100,000 companies worldwide.
Laurel specializes in systems implementation, organizational transformation, and results-based coaching with teams. From her experience in leadership, management, and EOS implementation, she has the unique ability to identify gaps and opportunities for improvement, bring clarity, and drive scalable growth. She excels at helping companies align teams around common goals, unlock growth opportunities, proficiently use data, and develop effective sales processes.
Across all her work with business owners, Laurel noticed a common challenge – sales performance and revenue growth were often inconsistent and reactive. Leaders struggled to get desired results and couldn’t measure sales performance. Her desire to offer real solutions to clients led her to Outgrow – a proven system that has helped over 400 companies add more than $1 billion in revenue over the past 20 years. As both a Certified Outgrow Advisor and EOS Implementer, Laurel equips businesses with the tools, processes, mindset, and accountability to take control of their sales function and achieve predictable, sustainable revenue growth.
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