As baseball season heats up, I've thought about how America's pastime illustrates the power of the Outgrow system. While most sales systems obsess over hits or results—close the deal, hit your numbers, make the sale—Outgrow focuses on swings.
Three Bases to Business Success
There are three fundamental Outgrow principles that transform organizations:
Everyone Gets to Bat (1st Base)
In most companies, only salespeople sell. Outgrow takes a different approach. Your customer service representatives probably talk to more customers in one day than your salespeople do in one week. When every customer-facing employee is empowered to help customers more, your scoring opportunities multiply.
Action Beats Theory (2nd Base)
We've all endured through sales training that produces little change. It’s like watching video tape of your swing but never actually practicing or changing your swing. Outgrow gets your team into the batting cage right away, implementing simple techniques that create immediate results.
Positivity, Not Pressure (3rd Base)
Most sales environments feel like the bottom of the ninth, bases loaded, two outs, full count—all the time. This pressure burns out players. Outgrow changes the game by focusing on quality at-bats rather than just home runs. Teams become energized, and they score more runs by focusing on proactive, positive communications.
The Moneyball Breakthrough
This is where Outgrow's approach becomes truly revolutionary – there are different "batting averages" for different types of customer interactions:
● "Did you know we offer X?" questions convert about 20% of the time
● "What else do you need?" questions have an 80% success rate
● Quote follow-ups close at 25-40% when done systematically
Once you know these percentages, growth becomes a simple math problem – increase quality plate appearances across your organization and watch your revenue naturally climb.
The anxious rookie understands that outs are just part of the game—even the best hitters fail 7 out of 10 times. Team members realize that stepping up isn't "being pushy"—it's taking their turn to help the team win.
A Championship Track Record
What compels me most about Outgrow is their consistent results across more than 400 organizations over two decades. Their clients consistently achieve 15-30% annual revenue growth by implementing this approach.
Organizations transform not just their numbers but their entire culture. Monday meetings shift from tense finger-pointing to energizing discussions about quality customer interactions. Teams start collaborating across departments. People who dreaded sales conversations begin to look forward to helping customers.
Ready for the Big Leagues?
I'm convinced that organizations measuring swings, not just hits, have a fundamental advantage in today's marketplace.
The question isn't whether your team members can take more swings—it's whether your current approach encourages them to step confidently into the batter's box.
If you're aiming for predictable growth through a system that energizes rather than depletes your team, the Outgrow approach deserves serious consideration as you plan your next season of business growth.
What's one way you could start counting "quality at-bats" rather than just home runs in your organization? Even small shifts in what you measure can transform your team's performance.
I'm passionate about helping businesses uncover hidden growth opportunities. If you're interested in exploring how the Outgrow approach might transform your team's batting average, I'd love to start a conversation.
.svg)
.svg)
